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Great efforts are employed in creation of a brand. Used as a form of identification, the trademark gives the product identity in the market and the regions within which the product is availed. It is the basic form of identity used by consumers to search for the product in the market.
Before registration, there is need to design a unique trademark for the product. Similarities of the trademark selected with any other registered mark disqualifies the trademark from use or registration. The trademark selected in this regard should depict the type of product and have ease in identification among other factors.
The process of registering a trademark requires the assistance of an attorney. This is however not a requirement by the registering agents but comes in handy to ensure the due process is followed to the letter. Attorneys who offer this service are fully trained lawyers with experience in handling registration processes hence expertise in offering the required guidance.
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Before filing for registration a search for the symbol or name used is conducted extensively. This is a process undertaken by the registrars office where the selected name or symbol is compared to other registered trademarks to ensure there is no resemblance. A change of the trademark may be advised in the event there is evidence of a similar one having been registered for a different product.
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The cost of trademark registration varies between states. Using the services of the attorney in the registration process also attract an extra fee and this increases the overall cost of the registration process. This, however, is a one-time requirement unless a change of the trademark is required. The fee may also vary depending on the type of product being registered.
The process of registration takes time after the initial filing of the registration requirement. To enhance a smooth flow of the process, the applicant needs to maintain a follow-up during the process and provide with further details that may be requested by the registering agency. By use of the platforms provided by the registering agency, the applicant has the opportunity to keep constant follow-up of the process to its finalization.
Products in the market are identified through use of the trademark used in its registration. Registration process is therefore of much importance to the product as well as the product owner alongside the projected consumers. Following the due process outlined by the registering agencies is the key approach to ensure this is done appropriately. Where necessary, there is need to seek guidance to ensure a smooth and convenient process.