Businesses Tips for The Average Joe
Integrating Influencer Marketing In Your Campaigns
It’s been noticed that influencers have a big effect in regards to promoting and marketing content. This is the reason why a number of content marketers have decided to incorporate influencer marketing and several other means of content promotion in their campaigns. Influencer marketing statistics have been favorable enough in a way that various companies started investing in it.
Some social media sites that are very ideal for sharing content are Instagram, Twitter, Facebook and YouTube in which all these platforms easily amass millions or at times, billions of active users every month.
If you get to find an influencer marketer and establish a relationship with them, they can literally open new doors for you. But then, the real question is how you are going to put together content marketing as well as influencer marketing on the same page? In that case, here are some tips where you want to get started on.
Number 1. Find out the authorities in your niche – every single niche has an authority of its own and these are the people who got experience and vast knowledge in their respective field or industry and they are able to impart what they know to others. People are looking for tips as well as professional advice and since they look up to these authorities, they can be influenced by such and follow their link. The influencer on that note has already an impact on the consumer’s behavior on what or where to buy. Therefore, assuming that the influencer is on your side, they can point these interested individuals into your store and be able to make a sale from it.
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Number 2. Evaluate the influencer – you just can’t contact all influencers at once since it will be a waste of your energy and time. Reality bites, a big number of them will just ignore you or even worse, many are just not suitable for your brand for some reasons.
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Preferably, you better pick those whose content has a high relevance to your brand, after all the size of the influencer’s following isn’t the sole factor to be considered when you are working with one.
Number 3. Establish your relationship with the influencer marketer – it is hard and a bit awkward at first to find out how you can connect with your prospect. Starting small is the simplest and the least creepy way to do it. You may do so by dropping a comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and so forth for the following weeks. You should not stop until they began to notice you and when it comes, that’s when you must take actions by being friendly and respond to their replies, this would make them to check you out and the rest will follow.